In July, I was selected by the agency maxyma to shoot the upcoming campaign of Institut Pasteur, the French public research institute: Pasteurdon.
The 2012 Pasteurdon will take place between October 12-14 and as last year, French actress Alexandra Lamy brings her support to the cause, alongside 12 TV channels.
With Pasteurdon, Institut Pasteur wants to put forward their role of a government-recognized Foundation also relying on the generosity of the public to advance medical research.
An internationally-renowned biomedical research center, Institut Pasteur was created in 1887 by Louis Pasteur, with the mandate to contribute to the prevention of Autism, Alzheimer disease, bowel cancers, emerging diseases, human genetics, and kid’s diarrhea in developing countries (among others).
This year, the campaign is quite punchy and fits well with the work I’ve done previously especially around Sports (Devenir Athlète, among others); it will be displayed on billboards in the Paris metro and in news stands in France to call for donations to support research.
I think you will love the twist to it, so stay alert to spot the posters displayed in France from October 8 to October 14! I’ll also post an update here with the image once it’s published.