Every now and then, someone comes up with a creative twist to existing objects we have been using for years, or decades.
This is especially true in the field of entrepreneurship, where start-up founders strive to come up with the new trendy thing that will revolutionize habits. Think of Instagram as ‘just’ the combination of your old Polaroid camera and a smartphone? As put by Stanford professor Bob Sutton, creativity is mostly defined by “combining two existing things to create a new one”.
Using Play-Doh and the Apple iPod as examples, Robert Sutton, Co-Director of the Center for Work, Technology, and Organization at Stanford University, explains that often creativity is simply making new things out of old ones.
So what about this exciting new project called RE 35: “The RE-35 cartridge replaces the film in your classic analog 35-mm camera. Set the ISO to 400 and your done – your camera will now take high quality digital pictures.” When you’re done? Just download images to your laptop via USB.
Then, think a bit further, and remember the tools like VSCO, Exposure, or the likes, emulating the look of classical films and brands via Lightroom plugins or proprietary software. Then it seems like such an easy thing to recreate the looks of the classic films like the Kodak ones that we see go extinct one after another in dismay (the last one after the various versions of Portra happened just this week, Kodak’s black and white P3200 will soon no longer be available).
Too good to be true? Unfortunately yes, as it happens this was mostly an April fool’s prank from the German design firm Rogge & Pott, but given the unequivocal feedback they received, it actually shows that there is a market for this product. So who will make it to market? It may just be a matter of time…
WHAT ABOUT YOU? Are you nostalgic of the look of vintage cameras and would be happy to have this fancy “memory card” to use in your old Canon or Nikon?