Behind the Scenes: Becoming an Athlete Series

MaxRiche-Becominganathlete2Wow time flies, doesn’t it?

I am happy to be posting this message today about the Behind the Scenes of the Becoming an Athlete Series. If you remember, this project started in 2011 with INSEP, the French National Sports Institute, and several of the Athletes in preparation for the London Olympics 2012 Games.

I had set up the concept and aesthetics of this series of images and offered INSEP to team up on the making of this new set of images. The response from the French National Sports Federations was unanimous, and we carried out this project. So was the response of the creative community with two prizes subsequently awarded to me by a Jury composed of photo magazines editors in 18 (yes, eighteen!) European Countries:

The EISA Maestro Photographer of the Year France, and the EISA Maestro Silver Award, Europe, 2012-2013. (more about the gorgeous ceremony in Berlin this summer here and here).

Well, the long overdue but necessary editing of the Behind the Scenes Video is now done! It was presented for the first time at the Salon de la Photo in Paris earlier this month during a conference I gave about my work, and it is now online for your viewing pleasure.

I hope you enjoy it. Thanks again for Tiphaine for shooting the video, and to my friends over here at Blast Production for their advice during the editing.


You can also view it on my website in the VIDEO section

and on Vimeo: vimeo.com/maxriche/becoming-an-athlete

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